You may get call from Facebook if profile identity is suspect
Social networking giant Facebook is making a “huge effort” to weed out fake profiles to prevent misuse of such identities, a senior company official has said.
“Absolutely, there is a huge effort,” Facebook India business manager Pavan Varma told PTI when asked about the company’s action on this front.
If Facebook doubts the ownership of an account, it will ask the user to identify himself/herself, he said.
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The doubt about the authenticity of the account will arise if an account has a generic name instead of a proper name, uses images of celebrities/ cartoon characters as display pictures, or does not have “enough friends”, Varma said.
“It could even be that Facebook comes back to you saying, `could you help us identify yourself if you don’t have enough friends, because we don’t want fake identities,” he said.
“We are worried about the experience we deliver….It’s not about protecting our brand identity so much,” he said.
Recently there were reports of fake accounts being created by computer programs, which are used for inflating the number of “likes” on Facebook page for a brand.
Facebook had recently said it would be taking out fake “likes” generated by spammers, malware and black marketers.
Varma said advertisers must also shed the obsession with numbers. “How does an advertiser today treat a Facebook page? It is treated as a place where they just come with a number of people who are there. But that is a wrong way of doing it,” he said, stressing that the conversations around the brand should assume importance rather than the numbers.
Mere “likes” on the page do not help a brand, he said. Companies generally pay Facebook for a dedicated page on its platform that helps them connect with the target audience.
IDBI Bank claims it has over five lakh fans on Facebook, Varma said, who was speaking to PTI on the sidelines of a banking summit.
He added that Facebook, as a medium, is completely secure and cited the case of ICICI Bank, which now offers basic services over the Facebook page by integrating its net banking platform with the social networking site.
How Twitter can help you find a new job
If you’re looking for a new job, you might want to consider using Twitter along with more traditional search tools to market yourself, find open positions, get career advice and network, it has been revealed.
You can begin by highlighting your skills in your Twitter bio, career experts advise, the New York Post reported.
According to reCareered.com President Phil Rosenberg, if you’re currently employed and secretly looking for a new job you can create an additional Twitter profile for job-seeking purposes.
Use keywords as you detail your credentials in your bio, so that recruiters and hiring managers can find you, and include a link to an online resume and your e-mail address.
Northwestern University’s Career Services website also suggests creating a “Twesume,” or a condensed resume of just 140 characters that you can tweet or use as your Twitter bio.
You can also use the background of your Twitter page to showcase your skills, if you work in a creative industry.
You can search using hashtags to find openings or advice.
According to career experts and our own research, the most effective hashtags for job search are #jobs, #hiring, #jobhunt, #jobsearch, #jobtips, #jobopening, #career and #resume, which you can also attach to your own tweets to help recruiters and hiring managers find you.
Searching using a combination of #jobs and a hashtag specifying the industry or location you’d like to work in is also useful, according to Diane Crompton, the co-author of “Find a Job Through Social Networking
Google buys cybersecurity startup VirusTotal
Google Inc has bought startup VirusTotal, picking up a fledgling but widely used cybersecurity player in a move that could beef up protection for its Internet services.
The acquisition of VirusTotal, which aggregates warnings on submitted files and websites from most antivirus solutions, including Intel Corp’s McAfee andSymantec Corp , could significantly shore up the search giant’s ability to weed out infectious content from Gmail, social network Google+ and even the pages it shows search users.
VirusTotal operates by accepting requests for virus checks, running every available protection software on the questioned document or pages, then distributing the results to security vendors.
Because those results include the documents and websites submitted, the service is considered a valuable source of information by the security industry about new threats and potential targets.
On Friday, the cybersecurity operator stressed that it will continue to run its service independently.
“VirusTotal will continue to operate independently, maintaining our partnerships with other antivirus companies and security experts,” the startup said in a blogpost announcing the acquisition.
“We’ve worked hard to ensure that the services we offer continually improve. But as a small, resource-constrained company, that can sometimes be challenging.”
Google, which boasts one of the largest hoards of cash and short-term securities in the technology industry, embarks on dozens of acquisitions every year, from its $12.5 billion of Motorola Mobility to tinier purchases intended to bring technology or talent into its fold.
It did not say how much it paid for VirusTotal. “Security is incredibly important to our users and we’ve invested many millions of dollars to help keep them safe online,” the Internet firm said in a statement.
“VirusTotal also has a strong track record in Web security, and we’re delighted to be able to provide them with the infrastructure they need to ensure that their service continues to improve.”